More posts with #building-in-public
engineering
Userloom Event Ingestion Pipeline
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engineeringUnder the Hood · Article 2
Core Infra and the Ingest Pipeline
A deep dive into why we chose Cloudflare Workers over AWS Lambda for event ingestion, the tradeoffs of managed vs. self-hosted ClickHouse, and how events flow from SDK to database.
Seerat Awan•Jan 5, 2026engineering
Designing the Userloom API Schema
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engineeringUnder the Hood · Article 1
Why I'm Obsessing Over Signal Capture
Analytics isn't the product. It's the foundation. A deep dive into the API design decisions behind Userloom's event ingestion schema, and why getting behavioral signals right matters more than anything else.
Seerat Awan•Jan 1, 2026Limited beta spots available
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